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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Analysis | 26% | - Choose correct components for analysis
|
| Topic 2: Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Topic 3: Components | 30% | - Create a subset of data using appropriate components and filters
|
| Topic 4: Reporting | 32% | - Determine how to use and apply date ranges
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
What is the ideal column-setting element to use when creating a report broken out by day with a future end date?
Response:
- A. Conditional formatting
- B. Custom row formatting
- C. Interpret zero as no value
- D. Auto-generated
Correct Answer: C 🗳️
Which configuration should be applied when sharing reports with external business partners?
Response:
- A. Report Sharing Settings
- B. Data Masking Policy
- C. Profile Integration Rules
- D. Export Scheduling
Correct Answer: A 🗳️
Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:
- A. Calculated Metrics Manager
- B. Segment Builder Module
- C. Conversion Funnel Report
- D. Campaign Automation Tool
Correct Answer: A,C 🗳️
Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:
- A. Event Filters
- B. Campaign Delivery Rules
- C. Metric Filters
- D. Identity Stitching Settings
Correct Answer: A,C 🗳️
Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:
- A. Enable metric filters based on "Order Value."
- B. Adjust the purchase event filter to include only "Order Completed" events.
- C. Update the segment timeframe to the last 90 days.
- D. Use a calculated metric to count unique orders.
Correct Answer: B 🗳️
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