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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Connect to external systems using APIs - Integrate with Salesforce CDP - Integrate with Service Cloud - Integrate with Commerce Cloud - Integrate with Marketing Cloud |
| Loyalty Program and Process Configuration | 52% | - Configure partner management and collaboration - Manage member enrollment, profiles, and preferences - Configure permissions and security model - Configure foundational program settings - Define incentives, experiential rewards, and vouchers - Set up tier models, qualification, and progression - Set up currencies, points, and transaction processing |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
| Strategies and Design | 16% | - Design loyalty program architecture and data model - Define points, benefits, and redemption processes - Apply implementation best practices - Design promotion lifecycle and engagement strategies - Assess business requirements and define loyalty solution |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
A) Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
B) Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
C) Issue tickets to a concert to any Loyalty member that posts a product review on social media
D) Create a Loyalty program tier with member benefits to keep customers engaged.
E) Define a transactional point-based program, in which one point is earn for every dollar spent
2. Which Loyalty Management Key Component should be used to quickly aggregate a high volume of data spread across many Loyalty Management objects?
A) Data Processing Engine
B) Quick Actions
C) Decision Table
D) Batch Management
3. The Member Services team wants to view the information of a member's recent transactions and manual adjustments on the Contact record.
What are the two recommendations that an IT Administrator should suggest?
A) Add the 'Transaction Journals' related list to the Contact record
B) Embed the Member Service Manager Home Dashboard on the Contact record
C) Add the 'View Member Profile' component on the Contact record
D) Embed the 'Member Summary Embedded Dashboard on the Contact record
4. What is the recommended approach to creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue?
A) Create a Loyalty Process with different rules to manage every combination
B) Create an Apex Class and implement a Redemption Catalogue engine.
C) Create a Decision Table and define the Redemption Catalogue as business rules.
D) Create a Decision Tree using Flows with a leaf for every combination
5. Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
A) Set up Expire Activity Based Qualifying Points
B) Set up Reset Qualyfing Points
C) Set up Expire Fixed Non-Qualifying Points
D) Set up Expire Activity Based Non-Qualifying Points
Solutions:
| Question # 1 Answer: A,C,D | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: C | Question # 5 Answer: D |

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