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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A) A link to download Engage Alerts for Mac
B) A link to Salesforce Engage training resources
C) A link to assign licenses and permission sets
D) Campaign send limits

2. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Don't use false or misleading header information
B) Don't use deceptive subject lines
C) Honor opt-out requests promptly
D) Monitor what others are doing on your behalf
E) Identify the message as an ad
F) Tell recipients where you're located
G) Tell recipients how to opt out of receiving future email from you

3. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C) Select the "Accounts" filter that allows filtering by accounts created within the last month.
D) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

4. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
B) Automation Rule with blank critera and add action &
C) Automation rules with attended webinar and remove action
D) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

5. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A) 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
B) 10 minutes
C) 1 hour
D) 4 hours

Solutions: