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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Evaluation and Measurement | 15-20% | - Analytics and reporting - Continuous improvement processes - Measurement frameworks and models - Key performance indicators (KPIs) - ROI and business impact assessment |
| Topic 2: Implementation and Execution | 15-20% | - Integration of communication channels - Resource allocation and budgeting - Project management for communication - Crisis communication planning - Change management communication |
| Topic 3: Strategic Planning and Analysis | 20-25% | - Research and measurement frameworks - Situation analysis methodologies - Setting strategic communication objectives - Environmental scanning - Stakeholder identification and mapping |
| Topic 4: Strategic Communication Foundations | 15-20% | - Role of communication in organizational strategy - Professional standards and competencies - Ethical principles in strategic communication - Communication theory and models |
| Topic 5: Message Development and Design | 20-25% | - Creative development processes - Channel selection and optimization - Message strategy and architecture - Audience segmentation and targeting - Content strategy |
GCCC Strategic Communication Management Professional Sample Questions:
(Which of the following is a S.M.A.R.T. objective for a communication strategy?)
- A. Increase subscriptions by 15% among 25-45-year-olds within a year
- B. Achieve 1,500,000 impressions among target population
- C. Achieve top of mind awareness of the brand by the end of 2020
- D. Increase awareness by 10% in the Southern region and by 20% in the Northern region
Correct Answer: A 🗳️
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Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?
- A. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
- B. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
- C. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
- D. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
Correct Answer: C 🗳️
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What are the four basic elements that form, shape, and reinforce an organization's culture?
- A. Mission, people, purpose, and strategy
- B. People, process, strategy, and structure
- C. People, purpose, strategy, and structure
- D. History, people, strategy, and structure
Correct Answer: C 🗳️
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Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?
- A. Establish social media guidelines for ambassadors.
- B. Create a social media account for the CEO and post on their behalf.
- C. Scan channels to see which employees are already speaking about the organization.
- D. Automatically make members of the communication team the ambassadors.
Correct Answer: C 🗳️
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A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:
- A. Contact Human Resources for more information about the employee engagement survey and the survey results.
- B. Meet with the executive to discuss the executive's concerns more specifically.
- C. Develop communication plans designed to improve employee engagement.
- D. Meet with direct reports to discuss the need to make employee engagement a top priority.
Correct Answer: B 🗳️
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