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Adobe Marketo Engage Architect Master Sample Questions:

1. When establishing project scope, which element should be defined first?

A) Team responsibilities
B) Success metrics
C) Technology stack
D) Campaign budget

2. Which stakeholder is responsible for configuring integrations in Marketo?

A) Business Strategist
B) Marketing Specialist
C) Data Analyst
D) IT Team Lead

3. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Leverage a single-touch attribution model
B) Create static lists for webinar attendees
C) Use Program Tags for attribution
D) Evaluate only engagement stream performance

4. Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

A) Internal Email Campaigns
B) Social Media Ads
C) Landing Page Designs
D) SEO Traffic

5. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A) Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
B) Reduce the number of links and images in email assets to prevent them from being seen as spam
C) Set up DMARC reject policy to prevent unauthorized sending from the company's domain
D) Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
E) Move to a dedicated IP address for easier monitoring and resolution of delivery issues

Solutions: