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Salesforce Certified B2C Solution Architect Sample Questions:

1. An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.
Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A) Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
B) Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.
C) Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
D) Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

2. A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers

A) Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
B) Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
C) Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
D) Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
E) Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.

3. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
B) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
C) Use CRM Analytics to analyze customer engagement history over the last 24 months
D) Use SMS as a channel due to its significantly higher engagement rate as compared to email

4. An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings. Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well. Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.
Which products should a Solution Architect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?

A) REST API Event Monitoring and Tableau CRM, Marketing Engagement Studio
B) Salesforce Field Service, Shield Encryption at rest. Digital Engagement
C) Digital Engagement, Shield with Splunk, Social Engagement Studio
D) Shield and Event Monitoring Analytics App, Pardot

5. A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.
Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?
Choose 2 answers

A) Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.
B) After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.
C) Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.
D) After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.

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