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DMI CDMP8.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Media Marketing | 15% | - Community management & engagement - Platform strategy & selection - Social listening & analytics - Influencer & advocacy marketing |
| Analytics & Performance Measurement | 15% | - Attribution modeling - Google Analytics 4 & reporting - Data-driven decision making - Conversion rate optimization |
| Digital Marketing Strategy & Planning | 15% | - Customer journey mapping - Regulatory compliance & ethics - Business objectives & KPI setting - Digital marketing framework |
| Emerging Trends & Technologies | 5% | - Customer experience optimization - Mobile & video marketing - AI & marketing automation |
| Search Engine Optimization (SEO) | 20% | - SEO measurement & tools - On-page & technical SEO - Keyword research & SERP analysis - Off-page & link building |
| Email Marketing & Automation | 10% | - Campaign design & segmentation - Open/click rate & conversion metrics - Automation workflows - Deliverability & compliance |
| Paid Media & Search Marketing | 20% | - Social media paid campaigns - Bid management & ROI tracking - Google Ads & paid search - Display & programmatic advertising |
| Content Marketing | 15% | - Storytelling & content formats - Content distribution & amplification - Content strategy & planning - Content performance analysis |
