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HP HP2-B102 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| HP Value Proposition and Differentiation | - Security and managed print services - Sustainability and environmental considerations - Reliability and total cost of ownership |
| HP Imaging and Printing Portfolio Overview | - Print solutions and services ecosystem - Inkjet and Laser printing technologies - Printer and multifunction device categories |
| Customer Needs and Business Requirements | - Cost optimization and efficiency drivers - Enterprise printing workflows and document management - Small and medium business printing needs |
| Sales Fundamentals | - Solution mapping to customer requirements - Basic competitive positioning - Consultative selling approach |
HP Imaging and Printing Sales Fundamentals Sample Questions:
Question 1
What does the HP Printing Sales Guide help resellers do?
A. create professional sales presentations
B. find which devices are discontinued
C. calculate their margin on each device, accessory, supply, and
D. determine the discounts that are available to them
Question 2
What is the best reason for using color in the marketplace?
A. to establish brand recognition and an identity in the marketplace
B. to better distribute toner usage
C. to make it possible to print from the same printer that is used for black and white, thus reducing production costs
D. to demonstrate to clients that your business is prosperous
Question 3
What is the first thing you need to know when selling or leasing HP MFPs?
A. the names of the people who will have access to it
B. the monthly page volume expected to be printed on the HP MFP
C. the delivery date
D. the location of the MFP within the facility
Question 4
What should a business do before deciding to print in-house?
A. Hire a local print shop employee on a contract basis to help develop in-house material
B. Find a contractor to create the design
C. Determine if they can get a bulk discount on glossy paper
D. Use the HP Print Cost Calculator to determine if printing a job in-house is cost-effective
Question 5
What is the HP Print Cost Estimator?
A. a free tool that enables HP partners and customers to perform print cost analyses for their own documents before printing
B. a print management solution that monitors HP color printers for cost estimations and reports
C. an HP internal tool that allows the account manager to train HP partners on cost-per-page calculations
D. software sold by HP distributors that allows the creation of supply contracts, including a print cost overview
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: A |

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