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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Consent | 13% | - Consent banner configuration and collection methods - Consent management concepts and regulatory compliance - Consent data objects and records management |
| Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles |
| Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation |
| Campaign Design, Flow Orchestration & Content | 30% | - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging |
| Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters wants to create a campaign targeting prospects. However, a marketer discovers that prospect records cannot be added as campaign members.
How should a Marketing Cloud Next Consultant explain this behavior?
- A. Prospects must be represented as a lead or contact.
- B. Prospects can only be added as campaign members using an audience flow.
- C. Prospects can be added as campaign members only after the campaign has been set to active.
Correct Answer: A 🗳️
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A Marketing Cloud Next Consultant wants to automate a weekly promotional email to a targeted audience of high-value customers identified within Data 360.
Which flow type and configuration should the consultant select?
- A. Build an audience flow using a Segment data source (the customer segment) and configure the flow to execute weekly.
- B. Build a schedule-triggered flow configured to run weekly and use a Get Records element to query the high-value customer data model object (DMO).
- C. Build a Data 360-triggered flow on the high-value customer data model object (DMO) and configure a Scheduled Path to execute weekly.
Correct Answer: A 🗳️
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A marketing manager wants to launch a new campaign targeting customers who have recently browsed winter boots but have not purchased. The manager is not an expert in data structures or SQL. They need a way to translate this business requirement into a functional audience segment without technical assistance.
Which Marketing Cloud Next capability should the manager use for this task?
- A. Segment rules using AND/OR logic
- B. AI-Assisted Segment Creation
- C. Quick Filter for recent browsing activity
Correct Answer: B 🗳️
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A Marketing Cloud Next Consultant needs to give Northern Trail Outfitters a view of standard email key performance indicators (KPIs), such as open rate, click rate, and bounce rate across all email sends, filterable by date range and email message.
Which easy to use dashboard should the consultant use?
- A. Campaign Performance
- B. Unified Engagement History
- C. Email Engagement
Correct Answer: C 🗳️
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Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?
- A. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.
- B. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.
- C. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.
Correct Answer: C 🗳️
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