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How can you start study for the Marketing Cloud Developer Certification Exam
Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Marketing Cloud Developer Certification Exam cost
The cost of Marketing Cloud Developer exam is $200.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programmatic Languages | 35% | - Programmatic subscriber exclusion and dynamic content - Implement development best practices - AMPscript syntax, functions, and processing - Server-Side JavaScript (SSJS) usage and best practices |
| Topic 2: Data Management | 22% | - Data extraction methods and send logs - Data impact from operations like Contact Delete - SQL queries and best practices for data extensions - Import activities and file formats |
| Topic 3: Data Modeling | 14% | - Understand contact record relationships across channels - Explain Contact Delete process and impact - Configure account Contact model - Differentiate data extension types and uses |
| Topic 4: Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Topic 5: API | 22% | - OAuth authentication and access token usage - Response handling and error management - API objects, methods, and routes (REST & SOAP) |
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