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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
C) Select a custom range and manually adjust the start and end dates every week
D) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value

2. You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:

A) Apply additional data filters for customer transactions.
B) Recreate the report using campaign tracking metrics.
C) Enable batch processing for older data records.
D) Update the report's date range to cover the entire quarter.

3. Which setting ensures that only relevant events are analyzed in a custom report?
Response:

A) Event Filters
B) Data Sync Rules
C) Identity Graph Linking
D) Profile Permissions

4. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Activating API Event Triggers
B) Defining Component Labels
C) Enabling Data Encryption
D) Assigning Metrics and Dimensions

5. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Enable metric filters based on "Order Value."
B) Adjust the purchase event filter to include only "Order Completed" events.
C) Update the segment timeframe to the last 90 days.
D) Use a calculated metric to count unique orders.

Solutions: