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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does Shrink % measure in inventory management?

A) The percentage of profit generated from promotional activities.
B) The percentage of inventory sold during a specific time period.
C) The percentage of inventory replenished to maintain stock levels.
D) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.

2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.

3. What is the primary purpose of a category health assessment in category management?

A) To identify the most popular product in a category based on sales data.
B) To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
C) To forecast future trends in consumer behavior for a product category.
D) To determine the pricing strategy for all products in a category.

4. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across retailers
B) Helps understand how shoppers buy across channels
C) Helps understand how shoppers buy across categories
D) Helps understand how shoppers buy from month to month

5. Which of the following is the first step in the multivariate clustering process?

A) Identify product demographic affinity profiles
B) Create clusters based on relevancy and opportunity
C) Identify store-level demographic profiles
D) Calculate product demand potential

Solutions: