IBM Unica Campaign V8.5 : C2080-470

  • Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Jul 28, 2026     Q & A: 108 Questions and Answers

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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Execution and Optimization- Performance monitoring and optimization
- Campaign execution flow
Topic 2: Unica Campaign Architecture and Concepts- System components and architecture overview
- Campaign data model and flowcharts
Topic 3: Campaign Design and Development- Building campaigns and flowcharts
- Segment creation and targeting
Topic 4: Data Management and Integration- Data sources and data mapping
- Integration with external systems

IBM Unica Campaign V8.5 Sample Questions:

1. A user is running a flowchart with multiple Derived Fields where many IDs are selected and notices it is taking a long time to transfer the Audience IDs between the Unica Campaign server and the database. Which of the following configuration settings in Unica will certainly increase the performance of the flowchart?

A) By modifying the BulkInsertBlockSize for the appropriate data source.
B) In the configuration settings, by setting the correct option for server > flowchartConfig >defaultBehaviorWhenOutputToDB.
C) By configuring a database loader for the appropriate data source.
D) By enabling IN-DB optimization in the flowchart.


2. A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs. Which Unica Campaign flowchart process box is the BEST way to accomplish this?

A) Segment process
B) Snapshot process
C) Sample process
D) Merge process


3. Unica Marketing products that are installed as a Suite including Unica Campaign, must be installed on the same network domain. The reason for this requirement is to:

A) expedite installation.
B) comply with browser restrictions designed to limit cross-site scripting security risks.
C) minimize troubleshooting effort.
D) minimize maintenance effort.


4. An administrator is responsible for setting up triggers for use with Unica Campaign and third party systems. The administrator creates a synchronous outbound trigger that runs an external third party scoring mechanism. The specialist needs to wait for the resulting scores to be produced before continuing to run the flowchart. The name of the trigger is RunScoreProgram. What is the correct syntax to define that this is a synchronous trigger?

A) RunScoreProgram /
B) RunScoreProgram ?
C) RunScoreProgram $
D) + RunScoreProgram


5. A specialist creates a numeric user variable called MinBalance and assigns an initial value of 100 to it. The specialist wants the Select process to return all IDs where the mapped field AccountBalance is greater than MinBalance. What is the correct syntax to use?

A) AccountBalance > MinBalance
B) AccountBalance > UserVar.MinBalance
C) AccountBalance is GT than UserVar.MinBalance
D) MinBalance < AccountBalance


Solutions:

Question # 1
Answer: C
Question # 2
Answer: C
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: B

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