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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A) Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
B) Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
C) Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
D) Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

2. Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
A Customer Reference DE is updated daily and holds subscriber information.
The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A) Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B) File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
C) File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
D) Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

3. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out. Which feature should they use?

A) Auto-suppression List
B) Exclusion List
C) Suppression List
D) Exclusion Script

4. Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?

A) File import to data extension
B) Salesforce Triggered Sends
C) Smart Capture form on website
D) Batch file dropped to SFTP

5. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

A) Verification Activity
B) Query Activity
C) Stop Activity
D) Script Activity

Solutions: