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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds |
| Topic 2: Sales and Order Capture | 22% | - Describe the lead-to-order process - Describe order management capabilities - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ |
| Topic 3: Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Manage proposal approval workflows - Configure media plans and rate cards - Configure inventory and ad placement products |
| Topic 4: Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
| Topic 5: Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe inventory management and availability - Describe programmatic and direct sold inventory |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Configure billing schedules and rules - Describe revenue recognition and reporting |
Salesforce Media Cloud Consultant Sample Questions:
1. A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
A) ad placement type
B) width
C) position
D) height
2. A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
A) create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
B) configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
C) configurea product using product designer and associate the product to an ad space specification
D) create the required characteristics of the productsusingthe product page layout
3. During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?
A) Run-time Configurable
B) is Not Translable
C) is not Assetizable
D) is Encrypted
4. An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?
A) as corresponding technical product of a commercial product in a decomposition relationship
B) as root product in a product bundle with child commmercial products
C) as parent class of any ommercial product
D) as object type of a commercial product
5. A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?
A) periodic charge
B) recurring charge
C) one time charge
D) discount charge
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B,C |

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