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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
| Topic 2: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 3: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability |
| Topic 4: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Topic 5: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 6: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The user is out of range of cellular networks
- B. The mobile device has a low battery.
- C. The user is currently on a call.
- D. The number used to send the SMS was a landline
- E. The mobile device is powered off
Correct Answer: A,D,E 🗳️
Can Social Studio's Sentiment Model be customized? 01m 05s
- A. No, this is a managed service provided by only by Salesforce.
- B. Yes, customization options are available in Admin
- C. Yes, after you have loaded your Twitter certification number.
- D. No, the sentiment is driven by Einstein calculations.
Correct Answer: D 🗳️
On which social channel can users create ad audiences?
- A. Instagram
- B. Twitter (X)
- C. Tiktok
- D. Houzz
Correct Answer: A 🗳️
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
- A. STO can help send SMS messages at the time individuals are most likely to engage with the message
- B. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
- C. STO predicts the best time to send a message for each contact through Journey Builder
- D. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
Correct Answer: C 🗳️
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
- A. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
- B. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
- C. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
- D. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
- E. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
Correct Answer: A,D,E 🗳️
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