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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Activation | 18% | - Campaign creation and execution - Open-time email campaigns - Mobile and server-side campaigns - A/B testing setup and analysis - Campaign optimization and measurement |
| Topic 2: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 3: Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
| Topic 4: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Topic 5: Sitemap | 18% | - Unified customer profile building - Sitemap design and best practices - Content zones configuration - Web SDK implementation - Catalog and page mapping |
| Topic 6: Data Integration | 14% | - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation - Event API usage and configuration |
| Topic 7: Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment creation and management - Segment export and integration with Journey Builder |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. When using B2B Detect, which two options are valid account origins?
A) Account Domain
B) IP address
C) Time of day
D) Customer date of birth
2. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A) Real-time
B) 1 hour
C) 30 minutes
D) 15 minutes
3. What is the best practice naming convention for attributes?
A) UpperCamelCase
B) Upper_snake_case
C) lowerCamelCase
D) Lower_snake_case
4. What would a marketer include if they want to ensure they display recommendations from more than one category?
A) Ingredient
B) Variation
C) Exclusion
D) Booster
5. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Email campaign
B) Mobile campaign
C) Web campaign
D) Server-side campaign
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
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