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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of page actions |
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
A) Multi-Touch Attribution dashboard
B) Engagement dashboard
C) Account-Based Marketing dashboard
D) Pipeline dashboard
2. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
A) Rule
B) Wait
C) Action
D) Trigger
3. Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
A) Engagement studio program email
B) Autoresponder
C) Email template
D) List email
4. By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
A) Leads
B) Contacts
5. LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
A) Kiosk/Data Entry Mg
B) Bot protection via a honeypot
C) A URL redirect
D) Completion actions
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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