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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
A) AMP script conditional against the Gender field
B) Dynamic Content Wizard
C) A/B Test content type
D) AMP script lookup Rows functions
2. Which activity should be used for multivariate content testing within Journey Builder?
A) Decision Split
B) Content Split
C) Engagement Split
D) Random Split
3. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
A) Frustration of users upon timeouts
B) Security risk of unauthorized users for longer timeout settings
C) Best practice suggests a 20-minute timeout setting
D) Change impacts all users
E) Typical length of time users spend in Marketing Cloud
4. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
A) Product Code
B) Subscriber ID
C) Name
D) Application ID
E) Email Address
5. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
A) Change Format to xml
B) Change Column Delimiter to
C) Change Character Encoding to UTF-8
D) Select Unicode Output
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B,D,E | Question # 4 Answer: A,B,D | Question # 5 Answer: C,D |

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