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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling
Topic 2: Content and Messaging	15%	- Email design and deliverability 1. Deliverability best practices 2. Content types and templates - Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content
Topic 3: Analytics and Reporting	15%	- Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Topic 4: Discovery and Requirements	15%	- Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture
Topic 5: Data Management and Segmentation	20%	- Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Topic 6: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?

A. Provision Data Manager Roles so users can see all of the data across all BUS.
B. Create regional specific copies of the required data in each BU for faster email sends.
C. Import common data into Shared data extensions from the top-level BU.
D. Use CustomObjectData API to synchronize data across regions.

Answer: C