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Google Display Exam Practice Test Sample Questions:

1. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 7 days
B) 60 days
C) 24 hours
D) 30 days

2. Which of the following tools will you use to identify potential ad group themes for your display campaigns?

A) Display ad builder
B) Google trends
C) Wonder wheel
D) Google analytics

3. Larry is contemplating managed placements in the Google Content Network. He'd like to use a tool that will allow him to review a specific website's advertising sizes, keyword information,
demographics, unique visitors, audience interests, and other traffic statistics. What tool does
Google offer that Larry should use to complete this request?

A) Placement tool
B) Ads Diagnostic tool
C) Traffic Estimator tool
D) Ad Planner tool

4. Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?

A) Format-specific template
B) Vertical template
C) Seasonal template
D) Popular template

5. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A) Display advertiser
B) Direct response advertiser
C) Brand advertiser
D) Campaign advertiser

Solutions: