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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Report editor and custom tables - Filters, segments, and date ranges - Scheduling and sharing reports |
| Topic 2: Advanced Tools & Optimization | 10% | - Using reports to optimize campaigns - Data Studio / Looker Studio integration - Automated reports and alerts |
| Topic 3: Introduction to Measurement & Reporting | 15% | - Importance of measurement strategy - Key metrics and dimensions - Reporting interface navigation |
| Topic 4: Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Attribution models overview - E-commerce and value tracking - Setting up conversion actions |
| Topic 5: Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Identifying trends and anomalies - Impression share and competitive metrics - Campaign, ad group, keyword analysis |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?
- A. 16.25 percent
- B. $21,000
- C. $13,000
- D. 162.5 percent
If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?
- A. Pink umbrellas
- B. [pink umbrellas]
- C. "pink+umbrellas"
- D. "pink umbrellas"
What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?
- A. Google AdWords
- B. Website Optimizer
- C. Google Analytics
- D. Google Analytics Benchmarking Service
Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?
- A. Create four ad groups - one for each language.
- B. Use English only, as it's the most common of the four languages she's targeting.
- C. Create four campaigns - one for each language.
- D. Create four ads - one for each language.
John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again?
- A. Reporting tab, Create New Report, Customize the report, and then Save as Template
- B. Reporting tab, Create New Report, Customize the report, and then Save Report
- C. Reporting tab, Create New Report, Customize the report, and then Name Your Report
- D. Reporting tab, Create New Report Template, Customize the report, and then Save Report Template

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