Prepare Interaction-Studio-Accredited-Professional Exam Questions [2023] Recently Updated Questions
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NEW QUESTION 11
How does Guardian determine the expected range for a given metric?
- A. Guardian uses upper and lower bounds set by the user for each metric.
- B. Guardian uses continuous machine learning to set predict the expected range
- C. Guardian comes with pre-built ranges for each metric, which cannot be configured
- D. Guardian queries the Data warehouse to establish logical the expected ranges
Answer: D
NEW QUESTION 12
How many total global goals and filters can you define for your dataset in IS?
- A. Unlimited
- B. 300 total between filters and goals
- C. 25 filers and 25 goals
- D. 64 total for both filters and goals
Answer: D
NEW QUESTION 13
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. A/B test segment
- B. Location-based segment
- C. Control group segment
- D. Third party segment
Answer: C
NEW QUESTION 14
How often is the Event Stream report refreshed?
- A. Every hour
- B. Every 30 Minutes
- C. Every Day
- D. Every 15 Seconds
Answer: C
NEW QUESTION 15
What two features of interaction studio have functionality to perform an A/B testing?
- A. Segments
- B. Templates
- C. Campaigns
- D. Recipes
Answer: A,C
NEW QUESTION 16
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Trending
- B. Collaborative Filtering
- C. Co Browser
- D. Similar Items
Answer: B
NEW QUESTION 17
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- B. IS users third party software to match anonymous and knows identifies
- C. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- D. IS uses probability matching to determine if two or more profiles represent for user identity
Answer: B
NEW QUESTION 18
Which user attribute data types are supported in the identity system?
- A. Multistring
- B. String
- C. String and Multistring
- D. String and integer
Answer: B
NEW QUESTION 19
What are the two competitive advantages of interaction studio? [check]
- A. Managers Consent
- B. True Real-Time Decisioning
- C. Integrated content management system
- D. Monitors active time spent and true engagement
Answer: B,D
NEW QUESTION 20
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Directory
- C. Channel
- D. Dimensions
Answer: D
NEW QUESTION 21
What are three features of the WebSDK when deployed on a website?
- A. Sitemapping for data collection
- B. Rendering campaign for personalisation
- C. Identity and cookie management
- D. Loading data from ETL feeds
- E. Configure filters and goals
Answer: A,B,C
NEW QUESTION 22
How does interaction studio deliver technical value to marketers? [Check]
- A. By listening to customer signals, understanding customer intent, and acting accordingly
- B. By providing a platform to manage, schedule, create and monitor content
- C. By providing a cloud-based application designed to help salespeople sell smarter and faster
- D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Answer: A
NEW QUESTION 23
Which three components of a server side campaign must be coded by a developer?
- A. Parsing the JSON Response
- B. EVENT API Request
- C. Content Selection
- D. Tracking of campaign statisticsd
- E. Campaign Setip
Answer: A,B,D
NEW QUESTION 24
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalized at open time
- B. Recommendations in email which are personalised at send time
- C. Machine learning driven insights within a customer database
- D. Behavioural targeting with 3rd party audience data
Answer: A
NEW QUESTION 25
What is the maximum number of user attributes you can setup per dataset?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION 26
What are the three types of ingredients available for a recipe?
- A. Co-Occurrence
- B. Promotions
- C. Catalog-based and Trending
- D. Machine Learning
- E. Recommendations
Answer: A,C,E
NEW QUESTION 27
What are three areas a business user can apply custom catalog dimensions?
- A. Reporting
- B. Segmentation
- C. Campaign targeting
- D. Template filtering
- E. Recipe exclusions and boosting
Answer: A,C,E
NEW QUESTION 28
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Booster
- B. Exclusion
- C. Variation
- D. Ingredient
Answer: C
NEW QUESTION 29
How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?
- A. 30 milliseconds
- B. 30 Seconds
- C. 1 minutes
- D. 1 second
Answer: A
NEW QUESTION 30
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Trending
- B. Co-Buy
- C. Co-Browse
- D. Similar Items
Answer: B
NEW QUESTION 31
What three features are used to support mobile web personalization?
- A. Templates
- B. Mobile Data Campaign
- C. SiteMap
- D. Mobile SDK
- E. Web SDK
Answer: A,B,D
NEW QUESTION 32
What are the two main functions of the Event API? (select 2)
- A. Capture user attributes and actions
- B. Process GDPR data or deletion requests
- C. Return campaign responses
- D. Bulk load external campaign data
Answer: A,C
NEW QUESTION 33
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. CSV
- C. XML
- D. JSON
Answer: A,D
NEW QUESTION 34
Which three components of a server side campaign can be defined by a business user?
- A. Experience rules
- B. Campaign rendering
- C. User attributes
- D. Campaign responses
- E. Promoted content
Answer: A,C,E
NEW QUESTION 35
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