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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
B) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
C) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
D) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
E) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

2. In RPL, how do you reference a value in a data source?

A) data_source.field_name
B) project_name.field_name
C) fieldname
D) data_source_alias.filed_name_alias

3. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
B) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
C) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
D) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

4. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Hard bounce rates are 10% or higher.
D) Recipients are forwarding your emails to everyone in their address books.
E) Your open rates have dropped somewhatsince last month.

5. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Check to see whether the data column is being used by the customer for external analytics purposes.
B) Check to make sure there are no forms referencing the column.
C) Ensure that there are no active campaigns referencing the column to bedeleted.
D) Ensure that there are no Connect jobs updating the column to be deleted.

Solutions: