[Jul-2025] Salesforce MKT-101 Dumps - Secret To Pass in First Attempt
Salesforce MKT-101 Exam Dumps [2025] Practice Valid Exam Dumps Question
NEW QUESTION # 76
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Create one Entry Source for each messaging channel.
- B. Send both email and SMS to ensure subscribers get NTO's messages.
- C. Ensure preferred channel is available in subscriber data.
Answer: C
NEW QUESTION # 77
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
- A. They can be created by templates to accomplish certain tasks.
- B. They link data extensions to other data extensions or contacts.
- C. They can contain only one data extension.
- D. They replicate the structure from the external system data into templates.
Answer: A,B
NEW QUESTION # 78
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
- A. Create a data filter that includes the new fields.
- B. Edit the fields in the synchronized data source.
- C. Create a new data extension with the new fields.
Answer: C
NEW QUESTION # 79
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- B. Create and send an email in Email Studio to test the connection and validate tracking.
- C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- D. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
Answer: A
Explanation:
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect in both systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5
NEW QUESTION # 80
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
- B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
Answer: B
NEW QUESTION # 81
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?
- A. Use Subscriber data to dynamically populate email content
- B. Set Cadence Expectations to front with Subscribers
- C. Send Multiple emails a day to keep the brand top of mind
- D. Send generic content to appeal to all audicences.
Answer: A,B
NEW QUESTION # 82
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Reconcile contact data on multiple Contact IDs
- B. Add a single record to a data extension
- C. Export data from a data extension to any SFTP location
- D. Clear the data from a data extension
Answer: A,C
NEW QUESTION # 83
NTO has to import a file that will be different every time.
What method should be used?
- A. Add Only
- B. Overwrite
- C. Add and Update
- D. Update
Answer: B
NEW QUESTION # 84
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?
- A. Configure Journey Entry Event to 'allow no re-entry.'
- B. Configure Journey Email Send to dedupe on email address.
- C. Configure Journey Settings to 'allow no re-entry.
Answer: C
NEW QUESTION # 85
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
- A. Publication List
- B. Auto-Suppression List
- C. Suppression List
- D. Domain Exclusion
Answer: A,C
Explanation:
Publication List and Auto-Suppression List can be used to control what content is available to certain users and business units based on their preferences and send volume. A Publication List allows subscribers to opt in or out of different types of communications, while an Auto-Suppression List automatically excludes subscribers from receiving certain messages based on criteria such as frequency or content category. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_publication_lists.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 86
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Data views
- B. Tracking Extracts
- C. Send Logs
- D. Scheduled Reports
Answer: A
Explanation:
Data views are system-generated tables that store information about subscriber actions, such as sends, opens, clicks, bounces, etc. Data views can be queried using SQL statements in automation studio or query studio to retrieve email metrics for analysis and reporting purposes. Data views store data for up to six months (or longer for some tables), and can be queried as frequently as needed, such as hourly or daily. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_data_views.htm&type=5
NEW QUESTION # 87
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Triggered Automation
- B. Wait Activity
- C. Scheduled Automation
Answer: A
NEW QUESTION # 88
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: A
NEW QUESTION # 89
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers
- A. Get existing records updated with new Keys sourced from Sales Cloud instance;
- B. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
- C. Purge the current records end carries on with new keys sourced from Sales Cloud
- D. Upload CSV with Migrated Subscriber Keys to All Subscribers.
Answer: A,B
Explanation:
Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.
Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5
NEW QUESTION # 90
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Entry Data
- B. Journey Data
- C. Salesforce Data
- D. Contact Data
Answer: A
Explanation:
To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5
NEW QUESTION # 91
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two
- A. Upgrade the MC account to ConnectedApp
- B. Turn off Individual Level Tracking
- C. Filter data
- D. Turn off link details tracking
Answer: A,B
NEW QUESTION # 92
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?
- A. Create a Query Activity using Conversions Data View
- B. View Conversions tab of the email send's tracking page
- C. Run a Conversion Report for this tracking link
- D. Select Conversion Data from the Tracking menu
Answer: B
NEW QUESTION # 93
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
- A. Filtered Data Extension
- B. Measure
- C. Filtered Publication List
- D. Data Filter
Answer: C
NEW QUESTION # 94
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object requires a Lookup to Lead or Contact.
- B. The Shipment object is on the Account Related List.
- C. An Apex Trigger is created on the Shipment object.
- D. There is a Master Detail Relationship from Contact to Shipment.
Answer: A,B
NEW QUESTION # 95
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. Use of emojis in preheader text
- B. Mobile optimized emails
- C. Corresponding call-to-action included in primary message
- D. A mix of old branding with new branding
Answer: B,D
NEW QUESTION # 96
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?
- A. Double Opt-In
- B. List Detective
- C. Single Opt-In
- D. Website Signups
Answer: A
NEW QUESTION # 97
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Primary Key
- B. Nullable
- C. Is Sendable
Answer: A
NEW QUESTION # 98
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