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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure and Manage Core Dynamics Marketing | 25% | - Marketing calendar and workspace - System navigation and settings - User roles and security |
| Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Set up and manage events/webinars - Manage media plans and rate cards |
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. What should you do to cause a lead to be scored automatically?
A) When entering a lead, associate it directly with a lead scoring model.
B) Associate the lead with a campaign and the campaign with a lead scoring model.
C) Associate the lead with a campaign and the campaign with lead scoring rules.
D) When entering a lead, associate it directly with lead scoring rules.
2. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?
A) Scheduler activity
B) navigation link
C) landing page activity
D) webpage
3. You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
A) Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
B) Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
C) Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
D) Save the workbook to your computer in its current format and then import the contacts from the workbook.
4. Which statement about reviewing and approving routed items is true?
A) Approvers can update their comments for items that have completed the approval process.
B) Approvers can provide comments for an item until another approver provides comments
for that item.
C) Approvers can provide comments and select the status for an item only once.
D) Approvers can provide comments for an item until the approval process is complete.
5. When does a Request for Quote (RRQ) become visible in the RFQ Responses list?
A) when the RFQ is sent to the vendor
B) when the RFQ is submitted
C) when the RFQ is created
D) when the RFQ is saved
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |

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